Roger DeCoster Story

Not only an amazing motocross star, Belgium born Roger DeCoster was very much involved in the development of Alpinestars first ever Motocross boot and motorcycle product.

A legend indeed.

Here are Roger DeCoster’s words from the video:

“The feeling and the racing has always been pretty much Europe against America. It’s not one particular country against America. This is Roger DeCoster, and this is the Motocross of Nations.

When I was a kid, I would follow in the magazines and newspapers the guys that were racing the Nations. At that time, I had friends that were a little bit older than myself. They took me with them, and we went to see some races. I was so in awe. I was dreaming about me being at the Nations. It was kind of weird. I was dreaming, and I see myself there, but at the same time, something was telling me this is impossible. It was a big goal.

I did not come from a racing family, so I actually saved money working in a motorcycle store, cleaning bikes and all that. When I was going to school still, I bought a bike and I kept it at a friends house because my parents did not want me to race. After I won my first race, my father was reading the newspaper. He sees my name in the newspaper. “Is that you?” “Yeah.” “Where is that bike?” “Oh, I keep it at my friend’s, Renee’s house down the street.”

Two weeks later, I had another race, and he was already there with a couple of his friends from work. He said, “Hey my son, last week he won.” He was already talking. It was an awesome feeling. It took me a few years, and I won my first world championship race. I got selected, also, to go to the Motocross of Nations. I was lucky enough to win as a rider ten times in 250, and six times in 500 class. So if you combine the two classes, I have the record of the most wins.

One day, there was this Italian journalist, Teresa. He came to me, and he said, “There’s a company that would like to talk to you. That company is Alpinestars.” That was the beginning that they started making motocross boots. What had happened is that as they were basically a ski and alpine shoe maker. Ski boots started going to plastic. Sante Mazzarolo, the owner of Alpinestars at that time, he thought it would be good to enter the motorcycle boot market.

I started to work with them, and I tried to give them my input, make changes, and try to make the boot better and better. They were always concerned about quality. It was a big goal for them. That fit in with what I liked, and for the rest of my career, I used Alpinestars. In the meantime, they became the biggest motorcycle boot in the world. It’s good to see that they’ve become successful. Even now you see their logo on some Formula One driver suits, it’s pretty awesome.

There’s one thing that has been the same, and will always stay the same, in my opinion. Winning is in the mind. If you really want it, you can make your body do it. Maybe not today, but if you really want to win, and not only on Sunday, but on Monday, on Tuesday, on Wednesday, the whole week, the whole month, the guy with the strongest belief is going to be the winner.”

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