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    • Immerse yourself in the Experience, be inspired by the #MakeLifeARide Spirit

    This is where we express our passion for life with and on a bike. We showcase people who go the extra mile for this passion. And we also throw light on topics that convey an unadulterated love of motorcycling. The mantra: MAKE LIFE A RIDE. Are you ready?

    Start the Experience

    Success story BMW GS

    How the fathers of the GS created a legend.
    7 min

    Insta360 x BMW Motorrad 

    Every adventure in razor-sharp resolution.
    6 min

    BMW Motorrad x Sonic the Hedgehog 3

    Star cast on two wheels.
    6 min

    Legendary genetics

    BMW R 12 S: Tribute to a legend in orange.
    4 min

    The bike of world champions

    M RR WSBK CHAMPION EDITION 2024.
    5 min

    BMW Concept F 450 GS  

    Every day is an adventure.
    5 min

    Challenger Days

    The ultimate experience of power and performance.
    7 min

    Book your bike experience

    Book trips, trainings, events, routes or rentals with FUEL FOR LIFE.
    1 min
    Would you like to visit the website of the USA?
    Not from the USA? View all regions
    Europe
    North & South America
    Asia & Pacific
    Africa
    Your region is not listed?Visit the international configurator
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